How Businesses Benefit from Using Reels on Instagram

How Businesses Benefit from Using Instagram Reels

Since its launch in August 2020, Instagram Reels has become home to a whopping two billion active users. This makes the platform a highly lucrative place to promote brands and businesses.

Instagram Reels works like the now-defunct Vine platform, which was once a thriving short-form video service allowing users to share 6-second-long, looping video clips. However, with Instagram Reels, users can create and upload short-form videos, ranging from 15 to 90 seconds, set to music for their followers.

Because of the sheer success of Instagram Reels, both big and small businesses and popular celebrities are actively using the platform to promote their products and brands. At the same time, cybersecurity companies are using the platform to raise awareness about cyber attacks, critical vulnerabilities, and how unsuspecting victims can protect themselves from the online danger of cybercrime.

Duration of Instagram Reel for Full Effect

So how long can an Instagram reel be? As of the 2023 update, an Instagram Reel can be up to 90 seconds long for full effect. Longer Reels can provide more opportunities to showcase products, services, and promotions, but it’s important to keep in mind that attention spans are short on social media, therefore it’s best to keep Reels concise and engaging.

Improved Brand Awareness

Instagram Reels provide a platform for companies to showcase their brands’ personalities and values. Companies can use Instagram Reels to showcase their products in action, share behind-the-scenes glimpses of their business, and give viewers a taste of the company’s unique culture.

This can help companies build a strong brand image and increase brand awareness. Google, with its 13 million followers, is using Instagram Reels to do just that.

Cost-Effective Advertising

Reels provide a cost-effective advertising option for companies, especially for small businesses with limited advertising budgets. What’s best: Reels can be created using a smartphone and do not require editing software or hiring someone skilled at editing videos and recording videos.

Besides, companies can reach a large audience with a fairly small budget, as they can promote their Reels to reach a wider audience through Instagram’s advertising platform.


In conclusion, Instagram Reels offers companies a variety of benefits for their marketing and advertising efforts. From increased visibility and engagement to improved brand awareness and increased sales, companies have a lot to gain from using Reels on Instagram.

As a business owner or someone trying to become a social media influencer, take advantage of Instagram Reels to reach a large audience, increase engagement with your followers, and eventually grow your business plus your online presence.

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